"Jau Sao Gei"

LOL ... saw this article in the SCMP today:

"Cable TV was given a serious warning yesterday after it aired a commercial from Alcolout, a health product claiming to be able to alleviate drunkenness that was found to be effective only in mice. The Broadcasting Authority said last night Cable TV "had not exercised due diligence to ascertain the truthfulness of the claims" in Alcolout's advertisement.

The broadcast watchdog gave Cable TV "a strong advice" to observe the code of practice on television advertising standards on truthful presentation and factual claims. The warning came after a member of the public made a complaint to the watchdog about the product's advertisement, which aired on December 17 on the English Premier League channel.

In the Alcolout commercials, it is said: "It is scientifically proven to absorb alcohol safely and effectively. It helps to absorb alcohol fast in the stomach, reduce the amount of alcohol entering the bloodstream and eases off the unpleasantness of intoxication."

The authority said the claims in the commercial were based on a study in mice. There was no evidence from the study that the product could alleviate short-term and long-term ethanol poisoning as claimed. It said the study was conducted in mammals other than humans, so its efficacy in preventing ethanol poisoning in humans was unknown."

Hahaha ... we did in fact test this product on humans (ourselves) and can confirm that it is ineffective in preventing ethanol poisoning in humans.